Case
Study
As the social media AOR ION launched new social media campaigns and grew ArtCarved’s social media engagement across Facebook, Instagram and Twitter. Highlights included the creation of National Matchmaker Day and the launch of ArtCarved’s first major influencer program.
96%
Facebook page engagement growth
63%
Instagram engagement growth
Objectives
- Increase social engagement across Facebook, Instagram and Twitter
- Grow the follower base across all 3 platforms
Solutions
- Re-engage past consumers by developing strong creative content with clear themes around defined social objectives
- Create campaigns, like National Matchmaker Day, that ladder up to an overarching brand social strategy
- Implement strategic paid support to drive reach
- Identify and work with key influencers targeting pre-engaged women
- Work with appropriate media partners like The Knot
