Case Study
Austrian Airlines Vienna In Hollywood – LA Market Launch

Austrian Airlines and the Vienna Tourist Board wanted to celebrate the launch of their direct route from LA to Vienna. ION brought the glamour of Vienna to a once- in-a-lifetime venue in the Hollywood Hills for a influencer event. A double decker bus with an orchestra playing on top drove PR mentions and consumer buzz.

300
VIP event attendees

1M+
stunt impressions

~300M
influencer impressions

Objectives

  • Celebrate and drive awareness around Austrian Airlines’ new direct route from LA to Vienna
  • Highlight the airline’s charming attributes, personal touch, and industry leading service

Solutions

  • Produced a Viennese themed celebration at a Beverly Hills mansion
    • Guests consisted of travel industry members
    • Influencers posted directly from the event
    • Austrian performances (Waltz dancers, violinists, orchestra)
    • Viennese foods
  • Toured a branded double-decker bus through LA with a Viennese orchestra playing on top
  • Ribbon-cutting event at LAX gate for the inaugural flight