Case Study
Einstök Beer Icelandic Adventure Getaway Sweeps

On behalf of the Icelandic craft beer brand, ION developed, administered and promoted a national consumer promotion, sending the winner to experience Iceland, Einstök style.

21K+
entries

13K+
new followers

1800+
email opt-ins

Objectives

Create a highly engaging social media sweepstakes that encourages follower growth on both Facebook and Instagram, and garners at least 15K total entries.

Solutions

Developed the Icelandic Adventure Six-Pack Getaway, sending a winner and friend on an unforgettable experience in Iceland.

  • Executed via Facebook
  • Created the promotion identity
  • Weekly creative content for social media platforms (images and GIFs)
  • Data collection
  • Planned and managed paid social media buy