Case Study
Gilead Healthysexual Tour

ION created a national, 20+ market experiential program that provided an educational and entertaining way for Gilead to engage with potential consumers in key markets around their prevention messaging.

The main elements of the 3-part interactive experience, were a social media photo booth, hosted game show, and a video story booth to capture content.

41
events

1.5M+
IRL impressions

5300+
photos taken

70K+
consumer engagements

135K+
premiums distributed

Photo Station App

Objectives

  • Launch the Healthysexual brand into the community in a big way
  • Create a booth experience that cuts through the clutter and noise of Pride events
  • Entertain and educate attendees on sexual health

Solutions

  • Created and implemented a 3-part interactive experience
    • Photo booth to drive social sharing
    • Trivia gameshow to entertain while educating on sexual health
    • Story booth to capture content from the POV of real people
  • Negotiated and managed 40 Pride sponsorships