Case
Study
KNOW Foods, the new, innovative food brand whose mission is to help people “eat better, feel better and be better” needed more than a trade show booth. They needed a brand experience. ION designed and fabricated a unique, multi-purpose set from which trial, content, Instagrammable moments and influencer events are had.
20K+
Samples Distributed
60K+
Attendee Impressions
Objectives
Design a tradeshow booth that is truly representative of the KNOW Better brand in both form and function. It should serve as an education and sampling hub, as well as an immersive brand experience that is welcoming and community-building.
Solutions
- Produced a fully custom-designed, modular event set that met the specific needs of KNOW
- Flexible from 20×30 to 10×10
- Oversized KNOW sign for Instagram photo moments
- 6’×6’×18′ walk-in storage tower with video monitors
- Sampling counters with LED toe-kick, 3D logo and lockable storage
- Influencer lounge
- Ongoing management of event activation, including booth transport, setup/strike and show services
