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Case Study
Men’s Journal Gear of the Year Pop Up

For 4 years running, ION has brought Men’s Journal Gear of the Year editorial to life via a unique pop-up shop during the holiday season showcasing products from advertisers and sponsors.

100M+
brand impressions

120
activation days

50K+
shoppers

20
celebrity and press special events

Objectives

  • Raise brand awareness for Men’s Journal and its advertisers
  • Introduce consumers to the Gear of the Year products and other great gifts for men
  • Drive consumers to online and retail

Solutions

  • Identified, designed, built out and staffed a retail space
    • Years 1, 2 and 3 on Chicago’s Magnificent Mile
    • Year 4 at the MLB Fan Cave in NYC