Case
Study
ION worked as one of New Balance’s leading video production/content creation partners for 3+ years.
50+
pieces of original content produced
10M+
views
Objectives
Tell the stories that dive the New Balance brand in engaging ways. Support the NB domestic and international running and endurance platforms.
Solutions
We created content that included:
- Docu-shorts on top professional athletes
- Olympic hopeful/Team USA athlete features
- Athlete training videos and lifestyle features
- Product launch TV spots and special event content
- Athlete Endorsement – Announcement videos
