BOOM! We’re evolving. ION and Communify are now Boombox. Visit us at heyboombox.com or read our story here.

Case Study
P&G Portfolio Hugo Boss, Gucci, Lacoste, Dolce & Gabanna

In markets across the country, ION has designed, staffed and executed retail intercepts and sampling programs for fashion fragrance brands during key holiday and sales periods. Handled media negotiation and placement of at mall OOH.

2,000+
NFL autographs

$100K+
Hugo Boss sales at six events

35
Gucci event days

1,524
Gucci bottles engraved

50K+
Lacoste samples distributed

25–35%
sales increase across portfolio

Hugo Boss

Gucci Guilty

Lacoste

Dolce & Gabbana

Solutions

  • Creative and design
  • Rights and media negotiation, production and model staffing
  • Purchase incentive and other promotional elements
  • Celebrity appearances