Case
Study
For Ferragamo’s product launch of UOMO, ION developed and shot two VR films on location in Italy. With those, ION created a VR experience and retail intercept program in key doors across the country.
2
films conceptualized and created
Top 25
doors at Bloomingdales, Lord & Taylor and Nordstrom
Objectives
- Elevate and drive brand awareness for Salvatore Ferragamo product launch of UOMO and UOMO Casual
- Drive trial and sales at key retail partners
Solutions
- Create VR driving experience that aligns with brand’s campaign
- Create intercept that engages customers and encourages discovery and purchase of product
