Case
Study
2018 marked the 10-year anniversary of the SNY Invitational, an event that continues to bring together communities of Greater New York City through tournament competition of four elite High School basketball teams.
3,200
attended
250,000
social media impressions
Objectives
- Lead marketing, production, and operations for a two-day high-school basketball tournament with
nationally ranked teams - Spread awareness of the tournament to drive ticket sales/distribution
- Create an exciting run of show for the live event and live broadcast
Solutions
- Multi-thronged grassroots marketing campaign including in-school, local-event, social media, online, PR, and community initiatives
- Robust venue branding plan for a pronounced brand presence
- Close coordination with participating school teams to engage their coaches, players, and fans
