Case
Study
Travelers at airports around the country, were introduced to some of Switzerland’s most beautiful locations and treated to one of the country’s greatest and most beloved cultural delights … chocolate, which is just another surprise and delight offering from SWISS.
1,650+
travelers engaged
3,350
chocolate truffles
600+
photobooth interactions
4
airports
Objectives
- Drive brand awareness and bring the concept of “SWISSness” closer to the consumer
- Create a unique and engaging customer experience that compliments the SWISS “surprise & delight” creative campaign
Solutions
An installation featuring Switzerland’s most beautiful locations, each perfectly paired with a Lindt chocolate truffle.
- Zermatt (Snow Region): White Truffles
- Lake Geneva (Water): Sea Salt Truffles
- Bern (Countryside): Milk Chocolate Truffles
A photo booth offered consumers the ability to share their experience socially and collect data. Executed in four (4) airports & one (1) media event:
- San Francisco Pier 17 – media event
- San Francisco (SFO)
- New York (JFK)
- Montreal (YUL)
- Los Angeles (LAX)
