Case Study
Swiss International Air Lines The Skiiers Airline

SWISS brought some winter fun to Los Angeles when a 15-foot snow globe, donning the quintessential skiing scene from the Alps, provided consumers with a fun way to say hello to friends and family leading into the holidays. Everyone who jumped in received a photo to be shared over social media.

1,400
photos

73%
posted socially

Objectives

  • Inspire travel to Switzerland via SWISS in the winter
  • Drive brand awareness in a key gateway city
  • Generate social media buzz with a compelling shareable story

Solutions

  • December weekend pop-up event brought a snowy Switzerland winter to a warm-weather city
  • Oversized snow globe photo opportunity, high-end chocolate tasting, Swiss Alps virtual reality experience
  • Social sharing incentive of a free SWISS branded beanie when posting with #SnowDayinLA & @flyswiss