SWISS brought some winter fun to Los Angeles when a 15-foot snow globe, donning the quintessential skiing scene from the Alps, provided consumers with a fun way to say hello to friends and family leading into the holidays. Everyone who jumped in received a photo to be shared over social media.
- Inspire travel to Switzerland via SWISS in the winter
- Drive brand awareness in a key gateway city
- Generate social media buzz with a compelling shareable story
- December weekend pop-up event brought a snowy Switzerland winter to a warm-weather city
- Oversized snow globe photo opportunity, high-end chocolate tasting, Swiss Alps virtual reality experience
- Social sharing incentive of a free SWISS branded beanie when posting with #SnowDayinLA & @flyswiss