Case
Study
On behalf of the Icelandic craft beer brand, ION developed, administered and promoted a national consumer promotion, sending the winner to experience Iceland, Einstök style.
21K+
entries
13K+
new followers
1800+
email opt-ins
Objectives
Create a highly engaging social media sweepstakes that encourages follower growth on both Facebook and Instagram, and garners at least 15K total entries.
Solutions
Developed the Icelandic Adventure Six-Pack Getaway, sending a winner and friend on an unforgettable experience in Iceland.
- Executed via Facebook
- Created the promotion identity
- Weekly creative content for social media platforms (images and GIFs)
- Data collection
- Planned and managed paid social media buy
