Case
Study
Austrian Airlines and the Vienna Tourist Board wanted to celebrate the launch of their direct route from LA to Vienna. ION brought the glamour of Vienna to a once- in-a-lifetime venue in the Hollywood Hills for a influencer event. A double decker bus with an orchestra playing on top drove PR mentions and consumer buzz.
300
VIP event attendees
1M+
stunt impressions
~300M
influencer impressions
Objectives
- Celebrate and drive awareness around Austrian Airlines’ new direct route from LA to Vienna
- Highlight the airline’s charming attributes, personal touch, and industry leading service
Solutions
- Produced a Viennese themed celebration at a Beverly Hills mansion
- Guests consisted of travel industry members
- Influencers posted directly from the event
- Austrian performances (Waltz dancers, violinists, orchestra)
- Viennese foods
- Toured a branded double-decker bus through LA with a Viennese orchestra playing on top
- Ribbon-cutting event at LAX gate for the inaugural flight
