Case
Study
HOLISTIK Wellness, the new CBD brand with a unique delivery system, turned to ION for its brand positioning and go-to-market strategy.
35MM+
Influencer Impressions
15,000
Sticks Stirred
25
New Accounts Opened Via Tour
Objectives
Establish the brand’s go-to-market strategy with the goals of:
- Introducing consumers to the HOLISTIK brand
- Creating a brand-right, sustainable social media strategy that breaks through in the increasingly crowded CBD space
- Building a community around the convenient, natural, healing power of HOLISTIK Wellness
Solutions
Through an extensive research initiative, including competitive analysis and consumer segmentation studies, ION developed the brand’s creative guidelines, messaging and marketing plan aligned with the brand’s mission and product attributes/benefits.
- Social media plan and content
- Designed and launched the brand website
- Developed and deployed a micro-influencer campaign with over 100 influencers
- Six (6) week sampling tour
