HOLISTIK Wellness, the new CBD brand with a unique delivery system, turned to ION for its brand positioning and go-to-market strategy.
35MM+
Influencer Impressions
15,000
Sticks Stirred
25
New Accounts Opened Via Tour
Establish the brand’s go-to-market strategy with the goals of:
Through an extensive research initiative, including competitive analysis and consumer segmentation studies, ION developed the brand’s creative guidelines, messaging and marketing plan aligned with the brand’s mission and product attributes/benefits.