Considered by Clinique as “equity shifting” for the brand and a “game-changer” in the skincare category, Clinique iD provides consumers with the ability to customize their skincare solution. The Clinique iD Pop-Up Tour delivered a premium and relevant experience that introduced consumers to Clinique iD while helping to position the brand as progressive and innovative.
Create and implement a touring property in support of the Clinique iD product launch. The experience should:
- Serve as a proof point of the brand’s category leadership and dedication to innovation
- Introduce both consumers and media/influencers to the new line
- Carry through the product’s “customization” theme
Designed and fabricated a fully custom and event set that included 4 interactive pillars:
- Clinical Reality – Clinique’s proprietary app gave consumers the opportunity to identify the right product combination for them
- Assembly Bar – consumers assembled their customized skincare solution and could purchase or receive a sample
- Smoothie Bar – smoothies that are both healthy for the skin and align with the Clinique iD colors
- Oversized iD Bottle – a unique, fun and share-worthy photo experience
Planned and managed a multi-city tour that popped-up the Clinique iD event set in target-right locations.