Case Study
Clinique Clinique iD Pop-Up Tour

Considered by Clinique as “equity shifting” for the brand and a “game-changer” in the skincare category, Clinique iD provides consumers with the ability to customize their skincare solution. The Clinique iD Pop-Up Tour delivered a premium and relevant experience that introduced consumers to Clinique iD while helping to position the brand as progressive and innovative.

5MM
Impressions

20,000
Engagements

22
Events

clinique bottles

Objectives

Create and implement a touring property in support of the Clinique iD product launch. The experience should:

  • Serve as a proof point of the brand’s category leadership and dedication to innovation
  • Introduce both consumers and media/influencers to the new line
  • Carry through the product’s “customization” theme

Solutions

Designed and fabricated a fully custom and event set that included 4 interactive pillars:

  • Clinical Reality – Clinique’s proprietary app gave consumers the opportunity to identify the right product combination for them
  • Assembly Bar – consumers assembled their customized skincare solution and could purchase or receive a sample
  • Smoothie Bar – smoothies that are both healthy for the skin and align with the Clinique iD colors
  • Oversized iD Bottle – a unique, fun and share-worthy photo experience

Planned and managed a multi-city tour that popped-up the Clinique iD event set in target-right locations.