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Case Study
Clinique Clinique iD Pop-Up Tour

Considered by Clinique as “equity shifting” for the brand and a “game-changer” in the skincare category, Clinique iD provides consumers with the ability to customize their skincare solution. The Clinique iD Pop-Up Tour delivered a premium and relevant experience that introduced consumers to Clinique iD while helping to position the brand as progressive and innovative.




clinique bottles


Create and implement a touring property in support of the Clinique iD product launch. The experience should:

  • Serve as a proof point of the brand’s category leadership and dedication to innovation
  • Introduce both consumers and media/influencers to the new line
  • Carry through the product’s “customization” theme


Designed and fabricated a fully custom and event set that included 4 interactive pillars:

  • Clinical Reality – Clinique’s proprietary app gave consumers the opportunity to identify the right product combination for them
  • Assembly Bar – consumers assembled their customized skincare solution and could purchase or receive a sample
  • Smoothie Bar – smoothies that are both healthy for the skin and align with the Clinique iD colors
  • Oversized iD Bottle – a unique, fun and share-worthy photo experience

Planned and managed a multi-city tour that popped-up the Clinique iD event set in target-right locations.