Case
Study
Already a formidable player in the nutritional bar category, Pure Protein turned to ION to elevate brand awareness and create brand love and loyalty through social media. With a heavy emphasis on Facebook Live and other motivational and resonating content, ION reinforced Pure Protein’s positioning as the brand that ‘powers fitness momentum.’
↑%95
monthly Facebook engagements
↑%50
monthly Instagram engagements
Objectives
- Create a brand-right, sustainable social media strategy that breaks through in the health nutrition space and reinforces Pure Protein’s positioning as the brand that ‘powers fitness momentum’
- Activate that strategy with unique programming intended to establish Pure Protein’s brand voice while driving consumer engagement
Solutions
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Established relevant content pillars around trending and engaging fitness and food themes
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Created and deployed value-added social media content with a focus on high performing video format
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Provided growth hacking tactics to further amplify growth and engagement, including partnerships with affinity brands
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Conceptualized and produced a 6-part Facebook Live Series around fitness and food