Case
Study
ION created a national, 20+ market experiential program that provided an educational and entertaining way for Gilead to engage with potential consumers in key markets around their prevention messaging.
The main elements of the 3-part interactive experience, were a social media photo booth, hosted game show, and a video story booth to capture content.
41
events
1.5M+
IRL impressions
5300+
photos taken
70K+
consumer engagements
135K+
premiums distributed
Objectives
- Launch the Healthysexual brand into the community in a big way
- Create a booth experience that cuts through the clutter and noise of Pride events
- Entertain and educate attendees on sexual health
Solutions
- Created and implemented a 3-part interactive experience
- Photo booth to drive social sharing
- Trivia gameshow to entertain while educating on sexual health
- Story booth to capture content from the POV of real people
- Negotiated and managed 40 Pride sponsorships
