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Case Study
Lufthansa San Diego to Frankfurt Launch

To celebrate and advertise Lufthansa’s newest nonstop service from San Diego to Europe, surprise OOH video projections appeared on buildings throughout San Diego’s Gaslamp Quarter, while a nearby pop-up lounge welcomed and engaged with consumers and VIPs.

consumer impressions

lounge visitors

event days

consumer interactions


Deliver an integrated experiential program that announces Lufthansa’s new nonstop service from San Diego to Frankfurt, while:

  • Introducing the brand to a new market
  • Enhancing the Nonstop You brand campaign
  • Creating new potential customers and brand advocates
  • Reinforcing the brand’s premium image and warm-hearted value proposition


A takeover of San Diego’s heavily-trafficked Gaslamp Quarter included:

  • The Lufthansa Departure Lounge, featuring:
    • Instagram photo opp
    • European getaway sweepstakes
    • European food, wine and beer tastings
    • Guitarists playing European café music
  • Street teams canvassing the Gaslamp Quarter announced the arrival of Lufthansa and distributed “boarding passes” as tickets to the Departure Lounge
  • Out-of-home projections highlighted Lufthansa’s newest nonstop route
  • In man-on-the street style engagements, consumers were asked to pronounce German aviation terms, creating great social media content