Case
Study
For 4 years running, ION has brought Men’s Journal Gear of the Year editorial to life via a unique pop-up shop during the holiday season showcasing products from advertisers and sponsors.
100M+
brand impressions
120
activation days
50K+
shoppers
20
celebrity and press special events
Objectives
- Raise brand awareness for Men’s Journal and its advertisers
- Introduce consumers to the Gear of the Year products and other great gifts for men
- Drive consumers to online and retail
Solutions
- Identified, designed, built out and staffed a retail space
- Years 1, 2 and 3 on Chicago’s Magnificent Mile
- Year 4 at the MLB Fan Cave in NYC
