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Case Study
Lufthansa #MyLHThanksgiving

ION developed and executed a holiday activation intended to communicate the Lufthansa brand attribute of warm-heartedness. Inside a key airport terminal (Miami International), ION created a surprise and delight Thanksgiving Day pop up restaurant serving complimentary German-inflected Thanksgiving meals to travelers.

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Meals Served

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  • Create a unique and engaging experience that enhances and brings to life Lufthansa’s latest campaign: “Nonstop you”
  • Surprise and delight current and potential customers in a way that brings forth the warm-hearted side of Lufthansa


  • Created and produced a pop-up restaurant at Miami Int’l Airport offering Thanksgiving day travelers a complimentary holiday meal
  • The event and attendee stories were shared socially to spread the heart-warming message