Case
Study
ION developed and executed a holiday activation intended to communicate the Lufthansa brand attribute of warm-heartedness. Inside a key airport terminal (Miami International), ION created a surprise and delight Thanksgiving Day pop up restaurant serving complimentary German-inflected Thanksgiving meals to travelers.
330k+
Facebook Views
1,000+
FB Brand Page Likes
1,500
Meals Served
Objectives
- Create a unique and engaging experience that enhances and brings to life Lufthansa’s latest campaign: “Nonstop you”
- Surprise and delight current and potential customers in a way that brings forth the warm-hearted side of Lufthansa
Solutions
- Created and produced a pop-up restaurant at Miami Int’l Airport offering Thanksgiving day travelers a complimentary holiday meal
- The event and attendee stories were shared socially to spread the heart-warming message
