Case
Study
ION developed and executed a holiday activation intended to communicate the Lufthansa brand attribute of warm-heartedness. Inside a key airport terminal (Miami International), ION created a surprise and delight Thanksgiving Day pop up restaurant serving complimentary German-inflected Thanksgiving meals to travelers.
330k+
Facebook Views
1,000+
FB Brand Page Likes
1,500
Meals Served
![](https://ionmktggroup.com/wp-content/uploads/2020/06/Lufthansa-Secondary.jpg)
![](https://ionmktggroup.com/wp-content/themes/flamingo-child/assets/img/triangles-bg-green-blue.jpg)
![photo of banner](https://ionmktggroup.com/wp-content/uploads/2020/06/lufthansa-supplement-1.jpg)
Objectives
- Create a unique and engaging experience that enhances and brings to life Lufthansa’s latest campaign: “Nonstop you”
- Surprise and delight current and potential customers in a way that brings forth the warm-hearted side of Lufthansa
Solutions
- Created and produced a pop-up restaurant at Miami Int’l Airport offering Thanksgiving day travelers a complimentary holiday meal
- The event and attendee stories were shared socially to spread the heart-warming message
![](https://ionmktggroup.com/wp-content/uploads/2020/06/Lufthansa-Tertiary.jpg)