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Case Study
New Balance Video Content Creation

ION worked as one of New Balance’s leading video production/content creation partners for 3+ years.

pieces of original content produced



Tell the stories that dive the New Balance brand in engaging ways. Support the NB domestic and international running and endurance platforms.


We created content that included:

  • Docu-shorts on top professional athletes
  • Olympic hopeful/Team USA athlete features
  • Athlete training videos and lifestyle features
  • Product launch TV spots and special event content
  • Athlete Endorsement – Announcement videos