Case Study
New Balance Video Content Creation

ION worked as one of New Balance’s leading video production/content creation partners for 3+ years.

50+
pieces of original content produced

10M+
views

Objectives

Tell the stories that dive the New Balance brand in engaging ways. Support the NB domestic and international running and endurance platforms.

Solutions

We created content that included:

  • Docu-shorts on top professional athletes
  • Olympic hopeful/Team USA athlete features
  • Athlete training videos and lifestyle features
  • Product launch TV spots and special event content
  • Athlete Endorsement – Announcement videos