Case
Study
As Organic Doctor’s integrated marketing agency, ION helped bring the brand to market in the US with a phased rollout strategy, initially focusing on brand creative, social media and influencer efforts.
ION developed the overall brand creative campaign #FindBeauty, and executed a strategic social media launch campaign.
10,500
new followers
535,000
social engagements
Objectives
Introduce the Organic Doctor brand to the U.S. market, focusing on women 18-44 who are conscious about what they put in and on their bodies.
- Increase brand awareness/recognition
- Drive brand/product discovery and social sharing
- Break through the static and competitive messaging on social to gain share of market
Solutions
ION built a community that sparked social buzz/conversation around clean beauty & mindful living by establishing #FindBeauty, a target-right strategic social campaign.
- Produce and deploy compelling social content around the #FindBeauty campaign
- Identified and manage 7 relevant influencers in the category
