Case Study
Organic Doctor US Market Launch

As Organic Doctor’s integrated marketing agency, ION helped bring the brand to market in the US with a phased rollout strategy, initially focusing on brand creative, social media and influencer efforts.

ION developed the overall brand creative campaign #FindBeauty, and executed a strategic social media launch campaign.

new followers

social engagements


Introduce the Organic Doctor brand to the U.S. market, focusing on women 18-44 who are conscious about what they put in and on their bodies.

  • Increase brand awareness/recognition
  • Drive brand/product discovery and social sharing
  • Break through the static and competitive messaging on social to gain share of market


ION built a community that sparked social buzz/conversation around clean beauty & mindful living by establishing #FindBeauty, a target-right strategic social campaign.

  • Produce and deploy compelling social content around the #FindBeauty campaign
  • Identified and manage 7 relevant influencers in the category