Case
Study
In markets across the country, ION has designed, staffed and executed retail intercepts and sampling programs for fashion fragrance brands during key holiday and sales periods. Handled media negotiation and placement of at mall OOH.
2,000+
NFL autographs
$100K+
Hugo Boss sales at six events
35
Gucci event days
1,524
Gucci bottles engraved
50K+
Lacoste samples distributed
25–35%
sales increase across portfolio



Gucci Guilty
Lacoste
Dolce & Gabbana
Solutions
- Creative and design
- Rights and media negotiation, production and model staffing
- Purchase incentive and other promotional elements
- Celebrity appearances
