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Case Study
Salvatore Ferragamo UOMO Launch

For Ferragamo’s product launch of UOMO, ION developed and shot two VR films on location in Italy. With those, ION created a VR experience and retail intercept program in key doors across the country.

films conceptualized and created

Top 25
doors at Bloomingdales, Lord & Taylor and Nordstrom


  • Elevate and drive brand awareness for Salvatore Ferragamo product launch of UOMO and UOMO Casual
  • Drive trial and sales at key retail partners


  • Create VR driving experience that aligns with brand’s campaign
  • Create intercept that engages customers and encourages discovery and purchase of product