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Case Study
SWISS Airlines The SWISS Chocolate Experience

Travelers at airports around the country, were introduced to some of Switzerland’s most beautiful locations and treated to one of the country’s greatest and most beloved cultural delights … chocolate, which is just another surprise and delight offering from SWISS.

travelers engaged

chocolate truffles

photobooth interactions



  • Drive brand awareness and bring the concept of “SWISSness” closer to the consumer
  • Create a unique and engaging customer experience that compliments the SWISS “surprise & delight” creative campaign


An installation featuring Switzerland’s most beautiful locations, each perfectly paired with a Lindt chocolate truffle.

  • Zermatt (Snow Region): White Truffles
  • Lake Geneva (Water): Sea Salt Truffles
  • Bern (Countryside): Milk Chocolate Truffles


A photo booth offered consumers the ability to share their experience socially and collect data. Executed in four (4) airports & one (1) media event:

  • San Francisco Pier 17 – media event
  • San Francisco (SFO)
  • New York (JFK)
  • Montreal (YUL)
  • Los Angeles (LAX)