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Case Study
Visa Olympic Summer

ION helped Visa kick off its Road to Rio 2016 programming by creating an experience that enabled employees, media and fans to feel a part of the Olympic movement and the athletes themselves.

Visa employees

olympic athletes

media outlets

media impressions


  • Elevate the Visa brand and highlight the Visa Innovation story through the lens of their Olympic partnership
  • Generate positive press
  • Enhance reputation among key constituents– financial institution and merchant clients, governments, consumers, employees and the people in the Bay Area


  • Designed and produced the media event for Visa’s Road to Rio Olympics 2016 media kick off
  • Generated positive press by leveraging Team Visa athletes
  • Designed and produced creative to take over the One Market offices where Visa held their athlete summit