Case Study
Pure Protein Social Media Agency of Record

Already a formidable player in the nutritional bar category, Pure Protein turned to ION to elevate brand awareness and create brand love and loyalty through social media. With a heavy emphasis on Facebook Live and other motivational and resonating content, ION reinforced Pure Protein’s positioning as the brand that ‘powers fitness momentum.’

↑%95
monthly Facebook engagements

↑%50
monthly Instagram engagements

Objectives

  • Create a brand-right, sustainable social media strategy that breaks through in the health nutrition space and reinforces Pure Protein’s positioning as the brand that ‘powers fitness momentum’
  • Activate that strategy with unique programming intended to establish Pure Protein’s brand voice while driving consumer engagement

Solutions

  • Established relevant content pillars around trending and engaging fitness and food themes
  • Created and deployed value-added social media content with a focus on high performing video format
  • Provided growth hacking tactics to further amplify growth and engagement, including partnerships with affinity brands
  • Conceptualized and produced a 6-part Facebook Live Series around fitness and food