With the intention of driving awareness and trial of Oatly’s vegan milk product, consumers throughout Southern California were treated to tastings in complimentary servings of coffee and the brand’s own ice cream.
Engage with consumers and introduce them to the Oatly brand in a fun engaging way while:
- Increasing overall brand awareness
- Creating social engagement with the brand
- Driving traffic to partner retailers and coffee houses
A branded ice cream truck made stops at corporate campuses, events and festivals, as well as partner coffee houses.
- Secured, branded and retrofitted truck
- Coordinated all food handling components (permits, commissary, etc.)
- Created routing schedule and secured all necessary permits
- Hired and managed all staff