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Case Study
Canon Powershot Sharapova Center Court

Highlighted by a high-profile event in New York City featuring Maria Sharapova, ION developed and produced a national, multi-year program designed to introduce and educate consumers about Canon’s latest product lines. The program included Center Court, a massive interactive tennis and photo experience in a 50’ dome activating around the US Open, a PR kickoff, a consumer-focused stunt, and CSR elements.

Around Center Court program alone:

on-site photos

sweepstakes entries



  • Create an engaging platform to support the launch of the new Powershot line
  • Position Maria Sharapova as both an on- and off-the court-personality showcasing her non-tennis interests
  • Showcase the technology and ease of use of Canon’s latest camera and printer lines
  • Drive significant PR coverage and traffic to .com and local retail partners
  • Create programming that allows Canon’s sales teams to spend time with key retail partners


  • Sponsorships of strategically selected US tennis tournaments, including the US Open, NASDAQ-100 Open and Pacific Life Open
  • Production and management of Canon Center Court, an interactive tennis & photography experience inside a 50’ dome
  • Consumer promo: “Maria’s Diamond Collection Sweepstakes”
  • PR kickoff event unveiling Maria Sharapova’s Diamond Collection and Canon’s Joy Of Photography experience
  • Fleet of Maria Sharapova look-a-likes canvassed NYC posing for photos with commuters/tourists
  • PR-focused youth clinics giving students a chance to learn from pros